As an investor, various investment opportunities can help you grow your wealth. One such investment opportunity is equities. However, for many people, equity investment can be a complex and confusing investment option. In this article, we uncover what equities are, what equity investments mean for you as an investor, and how you can take advantage of equities to grow your portfolio.

What are equities, and how can they contribute to your investments?

What are equities, and how can they contribute to your investments?

What are Equities?

Equities are financial instruments that represent ownership in a company and are also known as stocks or shares. When you purchase equities, you are essentially buying a stake in a company or ownership equity, which makes you a shareholder. With shareholder equity, you are entitled to a portion of the company’s profits in the form of dividends. You also have some say in a company’s decisions, such as electing the board of directors and voting on key issues during shareholder meetings. Though limited to institutional or accredited investors, there can also be equity mutual funds, where you invest in a pool of stocks and private equity opportunities.

Preferred Stock vs. Common Stock: What’s the Difference?

The key difference between preferred stock and common stock is that preferred stocks typically pay a fixed dividend, similar to a bond. In comparison, common stocks pay a dividend based on their overall earnings. Furthermore, if a company declares bankruptcy, preferred shareholders are ahead of common shareholders in terms of receiving payments but behind bondholders.

Preferred stocks also typically have fewer voting rights than common stocks. Preferred stocks are considered a hybrid investment, blending elements of both equity and debt securities.

Potential high returns can be a benefit of equities

Potential high returns can be a benefit of equities

What are the Benefits of Equities?

Equities offer numerous benefits making them an attractive option for any investment portfolio.

Diversification in Assets

Another key benefit of equities is diversification. Diversification refers to the practice of spreading investments across different asset classes and sectors to reduce overall risk. When investing in equities, you’ll have access to a broad range of companies in different sectors and industries, making it easier to achieve diversification. A diversified portfolio can be advantageous. Should one company or industry underperform, the other investments can still help to offset any losses.


Equities are also highly liquid, which means investors can buy and sell them quickly and easily. Liquidity makes it easier to adjust your investment portfolio quickly in response to changing market conditions or to take advantage of new investment opportunities as they arise.

Passive Income

Finally, equities can generate passive income in the form of dividends. Dividends are a portion of a company’s earnings paid out to shareholders regularly. For income-seeking investors, equities provide an excellent source of dividends, which provide regular cash flow without having to sell shares.

What are the risks of investing in equity investments?

What are the risks of investing in equity investments?

What are the Risks of Equities?

As with any investment, there are risks to be aware of regarding equities.

Market Volatility

One of the most significant drawbacks of investing in equities is market volatility. As many investors know, the stock market can experience sudden and significant changes in price, which can quickly erode an investor’s gains.

Long-Term Investment Horizon

Investing requires a long-term investment horizon to see the highest returns. A long-term investment horizon refers to a period of time that extends for several years or even decades. When investing for the long term, investors are looking to accumulate wealth over time and ignore short-term market fluctuations. Equities can be risky for long-term investors because they rely on the success of the stock market. A sudden drop in equities can be devastating for those holding on for years. Investors with term equity, should consider risk management strategies to mitigate the risk associated with investing in equities.

Dependence on Market Conditions

Another risk often associated with equities is their subjection to market conditions. A recession, downturn, or other economic challenges can impact the value of stocks. For example, during the 2008 housing crisis, many investors lost significant portions of their portfolios due to market volatility. When market conditions are unpredictable, equities are a risky investment.

Lack of Control

Finally, unlike owning a physical asset such as a home, equity investors often do not have direct control over the companies they invest in. They cannot prevent a sudden drop in share prices due to management decisions or other factors beyond their control. Investing in equities requires trust and confidence in the companies themselves and the market as a whole.

What do Equity Investments Mean for an Investor?

Historically, an equity investment offers a much higher return than other investment options like bonds, treasury bills, and real estate, although they come with higher risk. However, as mentioned above, by having a diversified portfolio and investing in a mix of equities as well as other investment options, you can reduce risk and increase the chances of growing wealth.

How Can You Take Advantage of Equities to Grow Your Portfolio?

For new investors, taking advantage of equities and growing your portfolio starts by identifying companies you believe will perform well in the future. You’ll want to analyze a company’s financial statements and industry trends, as well as the company’s financial health and prospects. Once you identify companies to invest in, you can either pick individual stocks, invest in mutual funds, or exchange-traded funds (ETFs) that offer exposure to a basket of equities.

With individual stocks, you get to choose the companies to invest in. However, with mutual funds and ETFs with favorable net asset value (a company’s assets minus liabilities divided by shares), investors may not get to choose specific companies. Still, they can benefit from receiving professional management and diversification. For those unsure of what direction works best for their situation, they should seek financial advice from a financial advisor.

Investing in Equity Investments have pros and cons. Do your research or seek financial advice before invvesting.


If you’re looking to start investing, equity investments can be a great way to grow wealth over time. As with any investment, understanding the risks and the benefits of equity investments are important first steps. Next, consider identifying companies you believe will perform well in the future, do research, and determine if you want to invest in a mix of individual stocks, mutual funds, or ETFs.

Should you have questions regarding equities, how they can benefit your portfolio, or how they can contribute to your financial goals, consider becoming a member of Planning Made Simple. Our members are paired with Planning Made Simple Coaches who can help provide investment advice, answer stock exchange questions, and more. There’s also a community of like-minded investors who can also help answer questions and provide resources that may be helpful to the investment process.

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